![]() Let’s dive into the types of press releases and what each kind should include. The standard structure also makes it easier for journalists to quickly find the information that they’re looking for. How to write a press releaseĪdhering to the typical press release outline shows media outlets that your organization is professional. The paragraphs in your press release should each contain unique information and should easily flow together. Avoid making your headline, subhead, and first sentence the same. Don’t be redundantĮach component of your press release is another chance to convey your angle and show that your event is newsworthy. Thoroughly revise and edit your release before sending it, keeping an eye out for typos, misspelled names, incorrect dates, and missing information. You don’t want your press release to have any mistakes. Press releases are formal, professional documents. *An exception to this rule includes press releases whose goal is to convey complicated and nuanced information, such as those announcing a medical study, a technological breakthrough, etc. Journalists don’t have time to read multiple pages, especially when they receive dozens of press releases a day. Press releases should be clear and concise. Journalists will often ask where you got your information or for the source of your data, so putting that information up-front will answer those questions before they’re asked. You might choose to reference data, quotes, or other information that needs to be cited. If you use any references in your press release, use anchor text to hyperlink the source. Do hyperlink or source any references you cite Using keywords in your headline and summary will make your press release show up on search engines and make it easier to find key information. These distribution services also send your press release directly to journalists’ inboxes. If your press release is sent out by a distribution service, it will usually be searchable across the web. Important information should be shared early in your press release so that the journalist reading it doesn’t have to search for vital details, such as when and where the announcement or event is taking place and who will be there. This is the most important information in the press release. The five Ws are who, what, when, where, and why. Is there any controversy around this event? Is there progress being made to address a specific problem? How might your press release evoke an emotional response from the reader? Do include the five Ws Consider the outlet you’re sending your release to-a television station may respond to a different angle than a public radio station or a newspaper.Ĭonsider how your story impacts the community. Conveying a clear perspective or angle will attract more press attention. When it serves people, it’s worth sharing. Do consider the angle of your press releaseįocus on how your announcement provides value to your target audience. If you want your newsworthy press release to be picked up by a media outlet, you should follow these suggestions. When you write a press release, it’s best to follow traditional guidelines. 4 dos and 3 don’ts of writing a press release Press releases are also different from other announcements because they’re written in a specific way, with the objective of being picked up and reported on by media outlets. They are original documents containing official information. In journalism and historically accurate writing, a press release is considered a primary source. Press releases are more than formal announcements. Groundbreakings and grand openings How is a press release different from other company announcements? They can also be used to shape the narrative when a company or organization is facing scrutiny. Press releases should be created any time an organization wants media attention for a major event. When should a press release be created or used? ![]() A press release’s function is to attract media attention. ![]() It’s a formal way to collect all information relevant to a story into a one-page source. Grammarly helps you communicate confidently Write with Grammarly What is a press release, and what is its purpose?Ī press release is an official statement that an organization distributes to news outlets or the public.
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